Welcome to the studio

High fives all round.

Nice one - you did it! Congratulations on committing to the next phase in bringing your project to life. I’m honoured you’ve chosen me as your creative partner and I’m excited to get started.

Now let’s get to work.

The questions below have been carefully crafted to help inform our time spent working together. If one doesn’t feel relevant, that’s ok - go for a walk or grab a drink and come back to it. Take your time and smile - there are no right or wrong answers here!

The most important thing is being honest with yourself.

1A. Name *    First Name    Last Name    1B. Two Years From Today  Ok it's 2 years from now and everything has gone really well. What do you want to be true for you? For this product? For the world?   1C. Worst Case Scenario  Same time frame as above - Describe your worst case scenario 2 years from now   2A. Hard Costs  If the product already exists, what are the hard costs to bring it into the world? (your closest estimates are fine)   2B. Paths To Market  Are you currently making any sales? If so, how are people finding you?   2C. Priorities  How does this product / service fit into your life? Do you have other income or business to worry about first?   3A. Your Customers  Who do you see getting the most value from your product / service? Who do you see using it? Any guess on how much they might pay?   3B. Building Things People Love  What is the outcome you hope for the end user? What problem are you solving for them? What does their life look like with / without your product / service?   Current & Alternative Solutions  What are people currently using or doing to solve the problem you are looking to solve? What alternatives or potential competitors are you aware of?   Anything else you'd like me to know?    Thank you!